![Sky and BT Sport retain grip on Premier League rights but TV frenzy cools | Premier League | The Guardian Sky and BT Sport retain grip on Premier League rights but TV frenzy cools | Premier League | The Guardian](https://i.guim.co.uk/img/media/71509e9f8ca0256f12bc147b1ca57843765f730a/0_302_4928_2957/master/4928.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=3de71295eec47acab44e6f86bf221ef0)
Sky and BT Sport retain grip on Premier League rights but TV frenzy cools | Premier League | The Guardian
![A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's](https://c8.alamy.com/comp/2CYE57Y/a-screen-showing-that-bt-sport-channel-launch-program-is-on-air-is-seen-outside-the-bt-sport-studio-in-the-queen-elizabeth-olympic-park-in-east-london-august-1-2013-britains-bt-launched-its-much-heralded-sports-tv-service-today-in-the-biggest-challenge-to-the-dominance-of-bskyb-since-rupert-murdoch-launched-the-pay-tv-group-over-20-years-ago-reuterssuzanne-plunkett-britain-tags-media-sport-business-2CYE57Y.jpg)
A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's
![Co-commentator Michael Owen (L) and football expert Steve McManaman during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, Co-commentator Michael Owen (L) and football expert Steve McManaman during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1,](https://c8.alamy.com/comp/2D0ED90/co-commentator-michael-owen-l-and-football-expert-steve-mcmanaman-during-the-bt-sport-channel-launch-program-at-the-bt-sport-studio-in-the-queen-elizabeth-olympic-park-in-east-london-august-1-2013-britains-bt-launches-its-much-heralded-sports-tv-service-today-in-the-biggest-challenge-to-the-dominance-of-bskyb-since-rupert-murdoch-launched-the-pay-tv-group-over-20-years-ago-reuterssuzanne-plunkett-britain-tags-media-sport-soccer-business-2D0ED90.jpg)