Ariel, with Ultra Oxi, Powder Laundry Detergent, 66 loads, 105 oz | eBay
Ahmed Y on Twitter: "Ariel, owned by P&G (Unilever's arch-rival), launched its Ariel Ultra detergent. The 'Ultra' began to slowly -pardon my pun- washing out Persil in the UK and the Netherlands.
Amazon.com: Ariel, with Ultra Oxi, Powder Laundry Detergent, 66 loads, 105 oz : Health & Household